Director of Business Development & Marketing

Gina Bedoya is responsible for directing the strategic business development and marketing efforts at Pei Partnership Architects. She oversees the communication efforts and is involved with firm management and strategic planning. A certified professional service marketer, Ms. Bedoya brings 25 years of experience in marketing and management of architecture, engineering, construction and specialty services firms.

Ms. Bedoya is a Fellow of the Society for Marketing Professional Services (SMPS) and is a Past President of the New York SMPS chapter. She also served as past chair of the SMPS National Education Committee, where she contributed to redefining the Body of Knowledge in marketing professional services for the design and construction industry. Ms. Bedoya has contributed articles on marketing and business management to various industry publications and has been a speaker and a participant on various seminar panels. She authored the chapter “Developing and Implementing an Effective Marketing Program” for the 2009 Marketing Handbook for the Design & Construction Professional, published by the Society for Marketing Professional Services. Ms. Bedoya also founded the AEC Business Academy which provides a platform for industry experts to present the various topics that are currently challenging the AEC community.

Throughout her career, Ms. Bedoya has been an active member of a number of professional organizations including:

• Society for Marketing Professional Services (SMPS) National— Positions included: Chair of the New Fellows Committee, Chair of the National Education Committee, Chair of the selection committee for the Chapter President Award, Member of the Striving for Excellence Award Committee
• SMPS New York Chapter— Past President, Chair of various Committees and Past Board Advisor
• American Institute of Architects (AIA), New York Chapter—Associate Member (Member of the Marketing & Public Relations Committee)
• Open House New York—Board Director
• T3Marketing – Co-Founder of this Online Forum focused on technology, tools and techniques for marketing for the A/E/C industry, additionally owner of the LinkedIn Group,
• Society for Design Administration-New York Chapter
• Society for College and University Planning (SCUP)—Past Associate Member
• Themed Entertainment Association—Northeast Chapter Past President

Prior to joining PPA, Ms. Bedoya owned and managed Bedoya Business Strategies, Inc., a business consulting practice. She has completed graduate course work in Urban and Environmental Planning and holds a B.A. in Urban Studies from Rutgers University.